Privacy Policy
Last updated: December 06, 2025
What This Policy Covers
When you shop at Elrare, you share some personal information with us — and we take that seriously. This policy explains what we collect, why we collect it, who we share it with, and how we keep it safe.
We do not sell your information. We never have, and we do not intend to.
Information We Collect
Information you give us directly
When you place an order or contact us, we collect:
- Your name
- Email address
- Phone number
- Delivery address
- Payment reference or confirmation (for bank transfers, Easypaisa, or JazzCash payments)
- Any message or note you include with your order
Information collected automatically
When you visit elrare.com, we automatically collect:
- Your IP address
- Browser type and device information
- Pages you visit and how long you spend on them
- How you arrived at the site (search, social media, a link, etc.)
This is collected through cookies and the analytics tools described below.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Confirm payment and send order updates
- Arrange delivery with our courier partner
- Respond to your questions or messages
- Improve the website and shopping experience
- Run and measure advertising campaigns on platforms like Meta, TikTok, and Google
We do not use your information for anything beyond what is described here without letting you know.
Cookies and Tracking
Cookies are small files stored on your device when you visit a website. We use them for the site to function properly and to understand how people use it.
Essential cookies — These are required for the store to work. They remember your cart, your session, and your preferences. You cannot opt out of these without affecting how the site functions.
Analytics cookies — Google Analytics — We use Google Analytics to understand how visitors use elrare.com: which pages are most visited, where visitors come from, and how they move through the site. This data is aggregated and does not personally identify you. You can opt out via Google’s opt-out tool.
Advertising pixels — We use the following tools to run and measure our ads:
- Meta Pixel (Facebook/Instagram) — Tracks visits and actions on the site to help us show relevant ads on Facebook and Instagram, and measure how well those ads perform.
- TikTok Pixel — Does the same for our TikTok advertising.
- Google Ads tag — Tracks conversions from Google Search and Shopping ads.
These tools may set cookies on your device. You can manage ad preferences through your Meta, TikTok, or Google account settings, or through your browser’s cookie settings.
Third Parties We Share Information With
We share your information only where necessary:
- Postex — We share your name, phone number, and delivery address with Postex to arrange delivery of your order. They use this information only for that purpose.
- Google — Receives anonymised analytics data and advertising signals via Google Analytics and the Google Ads tag.
- Meta (Facebook/Instagram) — Receives advertising signals via the Meta Pixel.
- TikTok — Receives advertising signals via the TikTok Pixel.
We do not share your information with anyone else. We do not share it with data brokers, list providers, or unrelated businesses.
We Do Not Sell Your Information
We do not sell, rent, or trade your personal information to any third party, for any reason, ever.
Keeping Your Information Safe
We take reasonable steps to protect your personal information from loss, misuse, and unauthorised access. Our store runs on WooCommerce, a widely used and regularly updated e-commerce platform. Payment references shared with us for bank transfers, Easypaisa, or JazzCash are used only to confirm your payment and are not stored beyond what is needed to process your order.
No method of transmission or storage is completely secure, but we do our best to protect your data and will notify you if we ever become aware of a breach affecting your information.
How Long We Keep Your Information
We keep your order and account information for as long as your account is active or as needed to provide you our services. If you would like us to delete your data, you can contact us at any time to request this and we will action it promptly — unless we are required to retain certain records for legal or accounting reasons, in which case we will let you know.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct any information that is inaccurate or out of date
- Request deletion of your personal information, subject to any legal obligations we have to retain it
- Opt out of marketing emails at any time by replying to any email from us or contacting us directly
To exercise any of these rights, get in touch with us and we will respond within a reasonable time.
Changes to This Policy
If we make significant changes to this policy, we will update the “Last updated” date at the top and, where appropriate, notify you by email or through a notice on the website.
Get in Touch
If you have any questions about this privacy policy or how we handle your information, we are happy to help.